What this month means for you
A few calm paragraphs on what matters right now and what it does and doesn't change for the people on your list.
Your clients and leads don't need more information. They need someone they trust to tell them what matters. A short, personal note from you, written and sent for you, does more than any newsletter full of links ever will.
Forward three articles and most clients will read none of them. Send a few paragraphs from you about what those articles mean for them, and they'll read every word.
Every message is written from your perspective as their advisor: a warm note from you, not a cold recap of the facts from a news source. We write it, run it through our compliance process, and send it on your behalf. Clients hear from you regularly without you finding the time to write.
Short, human, and useful. Every message answers one question: why should this person be glad they opened it?
A few calm paragraphs on what matters right now and what it does and doesn't change for the people on your list.
RRSP deadlines, TFSA room, tax slips, year-end planning. One thing to do, explained simply, sent before it's urgent.
CPP timing, estate basics, what a holding company is for. The kind of thing you explain across a desk, written down once.
Something you've been thinking about, a milestone in the practice, a thank-you. The messages people remember.
People who downloaded a guide or came to a seminar hear from you, helpfully, until they're ready. No pressure, no countdown timers.
A seminar, a review meeting, a simple "reply if you'd like to talk this through." Offered plainly, never every time.
Email keeps the relationship warm. Social keeps you visible. Run both and the people you serve hear from you wherever they are.
A monthly email from you to the people who already trust you and the people deciding whether to. Written from your perspective, compliance approved and sent for you.
Everything in Email outreach plus our fully managed Basic social plan: 8 posts a month, each shared to LinkedIn, Instagram and Facebook. $800 of service for $650.
Yes. Every message is written from your perspective as their advisor and sent from your address: a warm note from you, not a recap of the news. It reads the way a trusted advisor talks to a client, because that's what it is.
Regularly, not relentlessly. A steady monthly rhythm for clients, with timely notes when something genuinely matters. Leads hear from you a little more often while they're deciding. Nobody gets bombarded.
Yes. Every message goes through our compliance process before it sends: educational, no performance claims, no product recommendations. We also follow Canadian anti-spam rules, so consent and unsubscribe are handled properly.
No. Most practices start with their existing clients and whatever leads they've collected from seminars, guides and enquiries. A small list of people who know you outperforms a large list of people who don't.
It comes to you. Replies are the point: a client with a question, a lead ready to talk. We write the message that opens the door; you have the conversation.
Because people don't click them. They open an email from you to hear from you. Doing the reading and telling them what it means is the service; forwarding it is passing the work along.
Book a meeting and tell us about the people on your list. We'll show you what the first note from you would look like.